The video above, Daniel Pink talks about the basis/science of motivation. Pinks insist the typical reward and punishment approach of motivation does not work for our generation but rather harm us. Rewards have a tendency to narrow our focus, concentrate the mind. That's why they work in many basic reward cases. He also reiterates the right brain capabilites because left brain jobs are being constantly outsourced to other countries. Reward and punishment approach tends to destroy personal creativity. Pink informs us that the key to motivation is not based on rewrds nor punishments but rather more the drive within us on things that really matter. I have to agree with Pink on this. Our motivation should thrive on things that matters to us and not based on rewards because we perform poorer.